Saturday, 6 June 2009

Sales of romance novels on the increase.

Tell Me a Story - comment.

It seems that inexpensive romance novels are providing succour for many readers struggling with the wheezing economy. Publishers are reporting strong sales in the romance genre even though other categories are in decline.

Harlequin Enterprises, the global giant in romantic fiction, reported sales up 32 percent over the same period last year.

Sales of travel books were down 16 percent; detective/mystery and self-help were each down 17 percent; and adult fiction overall, was increased by 1 percent.

Jennifer Enderlin, associate publisher for St. Martin's Press, said romance is doing so well that the publisher is releasing 32 titles this year (more could be added), in contrast to 26 last year. Romance novels from established authors are experiencing healthy sales, she said.

Enderlin and other publishers are not surprised by the genre's success. "If you really think about it, there is a little romance in virtually every book," said Laurie Parkin, vice president and publisher of Kensington Publishing, which has seen a 5 percent increase in sales. "But especially when business is bad or business is down, people want to escape a little bit."

Well I must say I find that heartening, especially since my novel, Without Reproach, has been classed as a romantic drama. As Parkin says, there’s a little romance in almost every book, which is why I included it in mine. After all, isn’t that what real life is about – finding love interest…


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End of post - Sales of romance novels on the increase.