Writing rules are sometimes broken .... but only by the foolhardy, or those who know exactly why they're doing it.
To succeed at writing you must of course, have natural talent. Without talent there will be nothing no matter how hard you try. It might sound obvious, but you must also be an avid reader, you must love reading. If you don't read you can hardly write.... however, there are techniques that you must be aware of.
Try some of the links below
Right Write - 8 Cool Tips To Invoke Emotion And Write Right
Story Brief - Balance, Proportion And Plot In Your Story Brief
To Write A Story - 20 Ways To Write A Story Better
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